Intellectual Property

Managing and protecting intellectual property has become increasingly complex for global companies, which often have huge IP portfolios and operations in multiple jurisdictions with varied IP laws and levels of enforcement. Rapid technological advancements have enabled infringers to become more sophisticated, and the rise of intellectual property as the main driver of mergers and acquisitions has made developing strategies to protect these assets even more important.

We have helped the leading multinational companies in all aspects of the acquisition, protection, enforcement, and exploitation of their IP rights. We cover the full scope of IP services in more jurisdictions than any other firm. Our global coverage, high-quality work, and commitment to client service are reflected in the recognition we receive within the legal industry.

With expertise in the automotive, luxury and fashion, fast-moving consumer goods, financial services, technology, media and entertainment, manufacturing, and pharmaceuticals, life sciences and healthcare industries, we advise clients on brand management, brand enforcement, patent litigation, patent prosecution, copyright, IP litigation, trade secrets, IP transactions, tax and IP advisory, and marketing, advertising and promotions. Based on our long experience in the field, we approach IP management as a strategic issue and have developed the people, processes, and technologies to serve as a one-stop shop for protecting the IP assets of global businesses.


  • How We Can Help

  • 1. Brand Enforcement

  • 2. Brand Management

  • 3. Copyright & Digital Media

  • 4. IP Disputes

Brand Enforcement

Counterfeiting is a global problem that introduces unsafe and ineffective products into the marketplace while costing governments and businesses lost tax revenues, income, and jobs. Counterfeiters are also a major problem for our clients, resulting in lost sales, markets flooded with poor quality imitations, health and safety risks to consumers who purchase counterfeits, and tarnishment of the brand.

  • What we do

  • 1. Litigation & ADR

  • We act in the first instance an appellate trademark, design, copyright, passing off and unfair competition litigation and ADR procedures.

  • 2. Enforcement

  • We manage global, regional and local offline and online brand enforcement programs and investigations.

  • 3. Customs Records

  • We manage global, regional and local trademark, design and copyright customs recorded programs.

  • 4. Domain Name Disputes

  • We recover domain names in all the major domain name dispute resolution forums.


Brand Management

  • We are the largest IP brand management practice in the world, overseeing some of the world's biggest portfolios for more than 200 multinational companies in industries including consumer products, retail, pharmaceuticals, food, electronic goods, media, entertainment, information technology and communications.
  • What we do:

  • 1. Portfolio Management

  • We prosecute, manage and advise on trademark, design and copyright portfolios.

  • 2. Transactions

  • We advise and lead brand assignments and licensing, acquisitions and disposals, due diligence, audits, and franchising.

  • 3. Enforcement

  • We act on trademark and design oppositions and cancellations, and trademark, design, copyright, passing off, domain name and unfair competition litigation and enforcement programs.

  • 4. Strategic Advice

  • We advise on complex brand strategy questions.

Copyright and Digital Media

  • Evolving copyright laws give rise to legal challenges that can carry significant commercial implications. The constant stream of copyright cases highlights the struggle for legislation to keep up with the pace of technological advances — as well as the tension between rights holders and industry players.
  • What we do:

  • 1. Transactions

  • We lead content-related deals and licensing transactions in all media and technologies.

  • 2. Litigation & ADR

  • We act at first instance and on the appeal of copyright and related rights disputes in the courts, rate setting tribunals, levy disputes and other ADR procedures.

  • 3. Strategic

  • We advise on complex copyright, moral rights, and related rights questions associated with product design, content production and distribution, transactions and disputes.

  • 4. Government Relations

  • We advise on copyright and related rights legislation and regulatory reform, including legislative drafting.

IP Dispute

  • With well-regarded intellectual property litigators and dispute resolution professionals in more than 30 countries, we have the global presence and capability to provide you with far-reaching legal support. Our lawyers work collaboratively across jurisdictions, applying proven strategies and know-how as well as providing a single point of contact to help you efficiently resolve the most complex multijurisdictional intellectual property disputes.
  • What we do:

  • 1. Litigation

  • We lead strategic copyright, trademark and passing off, patent, designs, trade secrets/confidence and unfair competition litigation.

  • 2. ADR

  • We act in trademark, design, copyright, passing off and unfair competition arbitration and other ADR procedures.

  • 3. Enforcement

  • We manage global, regional and local offline and online IP enforcement programs and investigations.

  • 4. Domain Names

  • We recover domain names in all the major domain name dispute resolution forums.

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